Circuit Festival 2024 (Matinée Group)
Fifteen years ago, a new concept was created that would change the scene forever. In 2008, Matinée Group launched what would become an annual event in Barcelona made up of the best parties, promoters and international artists. For one week, the Catalan capital becomes the epicentre of the Circuit Festival, the most important LGTBIQ+ festival in the world, which brings together more than 80 nationalities to celebrate love and friendship outside the boundaries of gender and sexual identity, where festival-goers enjoy exclusive parties, clubbing, leisure and fantastic vacations.
To publicise and raise media awareness of the fifteenth anniversary of the Festival Circuit, the most important LGTBIQ+ festival in the world, as well as its impact on the city of Barcelona and Catalonia and, specifically, of Waterpark Day, the festival’s biggest and most iconic party. As well as the star event of Waterpark Day at Isla Fantasía, the festival's programme included more than a dozen parties spread around the city of Barcelona, with the participation of renowned international promoters and some of the scene’s most prestigious artists.
This is the third consecutive year that Intermèdia Comunicació has been in charge of this project and, based on our previous experiences, we focused on two aspects in relation to the media. Firstly, the festival’s impact on the volume of tourism attracted to the city, both economically and in terms of diversity. It acts as a meeting point for more than 60,000 people who come specifically to attend the festival, but also to discover and experience what Barcelona has to offer in terms of gastronomy, culture, tourist attractions and shopping, creating more than 1,500 direct and indirect jobs. The festival also brings together more than 80 different nationalities, which helps to boost the local and national economy.
Secondly, the media coverage focused on the theme of diversity in love and friendships, showing the warmest and most joyful images from the celebration at Waterpark Day, an event that generated huge media expectation and valuable visual content, especially for television and photographers, and on highlighting the fact that it was the 15th edition of the festival.
- Creation of a database of society, economy and culture sections, as well as LGTBIQ+ specialisations and TV and radio programmes.
- Specifically for this 15th edition, organisation of a meeting between Manolo Soria and Luca Farina, CEOs of the Matinée Group and the Circuit Festival, and the Mayor of Barcelona, Jaume Collboni.
- Management of reports with TV, radio and print and digital press, including interviews with the group’s spokesperson and owners of shops and restaurants in the Gaixample, Barcelona’s LGTBIQ+ hub, many of which partnered with the Circuit Festival.
- Drafting, sending and follow-up of press releases to inform the media about the Circuit events, with special emphasis on Waterpark Day.
- Liaison with the media for the various events, especially Waterpark Day, with management of accreditations and press accompaniment.
- On-site presence of a team from Intermèdia Comunicació at Isla Fantasía and coordination with the media.
- Follow-up of the information published around issues of importance for the organisation, as well as follow-up of publications on the Circuit Festival, with press clipping service.
In this fifteenth edition of the Circuit Festival, a total of 112 media hits were achieved before, during and after the event, in television, radio, print and digital press and agencies. In addition, the organisers gave 15 interviews to different media outlets, creating extensive media coverage. Some of the most important hits were in La Vanguardia – where, as well as various articles, Matinée’s CEO, Manolo Soria, was given a “green traffic light” of approval – El Periódico, TV3, Catalunya Ràdio, La Sexta, RTVE and Mediaset, among other outlets.
"I Am Ready" Project - Nixi for Children
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